My goal was to create a unique brand for my friend, Nico, having Filipino and Mexican parents, she has deep cultural ties to both communities, despite growing up in California. Nico shared her fond memories of cooking with her grandparents, I aim to re-create this shared sense of community through a food truck business, which offers authentic Filipino-Mexican cuisine. The color scheme for the brand will reflect Nico's passionate, welcoming, and motivated personality, with the food truck serving as a means to connect people and pay tribute to the vibrant neighborhoods of LA.
Ideation.
Mockups.
