Solstice is a hypothetical music festival campaign designed to celebrate sustainability through sound, ritual, and community gathering. Developed at USC Roski, the project explored branding, environmental design, and multi-platform storytelling. From hand-drawn logos to immersive space renderings, every element was grounded in ecological aesthetics—using natural textures, warm palettes, and upcycled visual motifs. The campaign imagined a day-long festival featuring live music, workshops like papermaking and composting, and locally sourced food—reframing music events as spaces for both joy and climate consciousness.
Client:
International Design Conference USC
International Design Conference USC
Delivery:
Branding
Environmental Design
Multi-platform Storytelling
Festival Campaign Concept
Environmental Design
Multi-platform Storytelling
Festival Campaign Concept
